Keyword research: You need to know what people are searching for and write to solve the problem they have! Tools such as SEMRush and TheHoth are brilliant.Do you want to provide tips for cricketers? Or fantasy players? You can figure out who you want to target depending on how much time you have for blogging each week. Pick your niche: Cricket is a broad topic.In addition to previews (if you choose to), ensure you have ‘evergreen’ content on your blog. Cricket tips, on the other hand, are relevant for a long time. However, they aren’t relevant after a match is complete. Cricket match previews, for example, are good to build strong traffic before a match. Produce ‘evergreen’ content: ‘Evergreen’ means content that will be relevant even 6-12 months from now.Note: It’s much easier to generate search engine traffic from a self-hosted website.
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